4 ms·

Your link doesn't say that Google forces AMP on publishers. It shows that Google displays an icon next to AMP results for mobile searches to indicate the page

Your link doesn't say that Google forces AMP on publishers. It shows that Google displays an icon next to AMP results for mobile searches to indicate the page is mobile friendly. Bing does the exact same thing: https://blogs.bing.com/Webmaster-Blog/September-2018/Introducing-Bing-AMP-viewer-and-Bing-AMP-cache https://blogs.bing.com/Webmaster-Blog/September-2018/Introdu... This is not enforcing AMP on publishers in the results, and the argument that it is by using icons falls under the 'it's kind of the same' category.

rhizome 6y ago
It says they use site speed in ranking, and, well, I'm sure it would come as no surprise if Google's (largely) having served a page/site increases the speed just enough.
- three_seagrass 6y ago
  If you can beat AMP load times, you will likely rank higher than AMP pages from the speed factor. This is how you do agnostic search results, and it is not putting the thumb on the scale as you're implying.