Most of the focus on the legal position but the damage to Apple's brand shouldn't be underestimated here. Hey was a big deal for a small group but Fortnite will

Most of the focus on the legal position but the damage to Apple's brand shouldn't be underestimated here. Hey was a big deal for a small group but Fortnite will hit a much, much wider audience. The 1984 video was a clever and calculated move.