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They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at

They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.

user5994461 6y ago
The Apple fees must be in the order of a million dollar every couple days for Epic Games. Expect a full-on battle of the same magnitude. It is well worth it.
- sushid 6y ago
  You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.
  - deleted 6y ago
    [deleted]
  - mleo 6y ago
    The existing iOS devices that have the app installed seem fine unless Apple disables the certificate. So, it won't be no sales on iOS; just no new user sales.
  - Ancapistani 6y ago
    Also consider the massive “brand awareness” campaign that this represents.
    - jasonm23 6y ago
      Not that I support this action. Apple could probably go after Epic for the look and feel / copyright of the Ad. https://www.youtube.com/watch?v=GN9jWl4Pkmg https://www.youtube.com/watch?v=GN9jWl4Pkmg
- lazyjones 6y ago
  Still, they are unlikely to be the real issue for Epic. I'm fully expecting some anti-consumer behaviour from them if they get away with their own payment system, like difficult to cancel payments, gambling or similar.
- Youden 6y ago
  Estimates place it higher than that [0]: "Broken down further, "Fortnite" is said to have made $1.6 million each day on Apple's devices; if Apple is pulling in its standard cut of 30%, Apple made somewhere in the realm of $136.5 million on "Fortnite" in 2018.". [0]: https://www.businessinsider.com/how-much-does-fortnite-make-on-iphone-2019-1?r=US&IR=T https://www.businessinsider.com/how-much-does-fortnite-make-...
  - blahbhthrow3748 6y ago
    I mean, 136MM is a million every two days so OP is dead on.
  - matsemann 6y ago
    And some here argues that Apple gets paid fairly for what they provide.. I'm sure many could build payment + distribution cheaper than 100 million dollars..
  - filleduchaos 6y ago
    How is that higher than what the OP said? If anything, it's lower.
    - jasonm23 6y ago
      It's maybe in the region of $745,205.79 every two days, but sure close enough.
- Apocryphon 6y ago
  Apple is in a constant state of being involved in lawsuits, though of course not all are of the same significance. Their legal team has a lot on their plate.
TillE 6y ago
Yeah but this was obvious from the moment they first announced the update. You don't do that without a plan, you certainly know what Apple's policy is.

They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.

user5994461 6y ago

The Apple fees must be in the order of a million dollar every couple days for Epic Games. Expect a full-on battle of the same magnitude. It is well worth it.

sushid 6y ago
You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.
- deleted 6y ago
  [deleted]
- mleo 6y ago
  The existing iOS devices that have the app installed seem fine unless Apple disables the certificate. So, it won't be no sales on iOS; just no new user sales.
- Ancapistani 6y ago
  Also consider the massive “brand awareness” campaign that this represents.
  - jasonm23 6y ago
    Not that I support this action. Apple could probably go after Epic for the look and feel / copyright of the Ad. https://www.youtube.com/watch?v=GN9jWl4Pkmg https://www.youtube.com/watch?v=GN9jWl4Pkmg
lazyjones 6y ago
Still, they are unlikely to be the real issue for Epic. I'm fully expecting some anti-consumer behaviour from them if they get away with their own payment system, like difficult to cancel payments, gambling or similar.
Youden 6y ago
Estimates place it higher than that [0]: "Broken down further, "Fortnite" is said to have made $1.6 million each day on Apple's devices; if Apple is pulling in its standard cut of 30%, Apple made somewhere in the realm of $136.5 million on "Fortnite" in 2018.". [0]: https://www.businessinsider.com/how-much-does-fortnite-make-on-iphone-2019-1?r=US&IR=T https://www.businessinsider.com/how-much-does-fortnite-make-...
- blahbhthrow3748 6y ago
  I mean, 136MM is a million every two days so OP is dead on.
- matsemann 6y ago
  And some here argues that Apple gets paid fairly for what they provide.. I'm sure many could build payment + distribution cheaper than 100 million dollars..
- filleduchaos 6y ago
  How is that higher than what the OP said? If anything, it's lower.
  - jasonm23 6y ago
    It's maybe in the region of $745,205.79 every two days, but sure close enough.
Apocryphon 6y ago
Apple is in a constant state of being involved in lawsuits, though of course not all are of the same significance. Their legal team has a lot on their plate.

TillE 6y ago

Yeah but this was obvious from the moment they first announced the update. You don't do that without a plan, you certainly know what Apple's policy is.