Epic are not Costco and the amount they charge for items is not simply designed to repay what it costs to create the items and the game - in fact by all account

Epic are not Costco and the amount they charge for items is not simply designed to repay what it costs to create the items and the game - in fact by all accounts they're raking it in. I'd be very surprised if they hadn't carefully tried to optimize their pricing based on what they expected to give the most revenue, which of course would lead to a pricing model very much like the one they actually had prior to this PR stunt where the pricing is independent of whether Google or Apple or Sony are taking a cut, and the amount taken by the platform only affects how much of that price Epic get to keep.