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A little "speculative execution" here by Epic. They anticipated Apple's action would be to ban them, and they prepared a lawsuit and PR campaign in anticipatio

A little "speculative execution" here by Epic. They anticipated Apple's action would be to ban them, and they prepared a lawsuit and PR campaign in anticipation.

partiallypro 6y ago
They absolutely baited Apple to do this, I'm actually glad they did it. It's time someone takes a stand. I think this will be more significant than people think. Remember it was Netscape that helped bring about Microsoft's anti-trust.
- outworlder 6y ago
  It's kinda hypocritical since Epic has a very similar business model for anything that's built using the Unreal Engine.
  - ronsor 6y ago
    Unreal Engine costs less and it's not mandatory to use it in order to make games.
    - canttestthis 6y ago
      For those reading along, Unreal Engine fees is 5% after the first million.
      - Cu3PO42 6y ago
        Or 0% on sales through EGS.
fluffy87 6y ago
Apple only really had two actions, both bad for Epic. They probably prepared responses and PR campaigns against both.
enraged_camel 6y ago
Yeah. https://twitter.com/RaveofRavendale/status/1294002105737412608 https://twitter.com/RaveofRavendale/status/12940021057374126...
- outworlder 6y ago
  The video: https://twitter.com/Dexerto/status/1294010838928433154?s=20 https://twitter.com/Dexerto/status/1294010838928433154?s=20
nrp 6y ago
I assume both Epic and Apple are playing chess here. Apple must have anticipated incoming lawsuits as they cracked down on external transactions in gaming. It will be very interesting to see where the courts land, but it sure seems like Epic and similar have the upper hand on the PR battle.
zemo 6y ago
they did the same thing with that manufactured dust-up between Improbable and Unity in January last year. Improbable intentionally violated Unity's terms, Unity scrapped their contract, Improbable intentionally engineered confusion among its users, Epic came out with a signed contract with Improbable and an agreement to the tune of $25m like an hour or two later. Tim Sweeney the whole time was tweeting about how big and mean Unity is. I just don't believe his act at all.

A little "speculative execution" here by Epic. They anticipated Apple's action would be to ban them, and they prepared a lawsuit and PR campaign in anticipation.

partiallypro 6y ago

They absolutely baited Apple to do this, I'm actually glad they did it. It's time someone takes a stand. I think this will be more significant than people think. Remember it was Netscape that helped bring about Microsoft's anti-trust.

outworlder 6y ago
It's kinda hypocritical since Epic has a very similar business model for anything that's built using the Unreal Engine.
- ronsor 6y ago
  Unreal Engine costs less and it's not mandatory to use it in order to make games.
  - canttestthis 6y ago
    For those reading along, Unreal Engine fees is 5% after the first million.
    - Cu3PO42 6y ago
      Or 0% on sales through EGS.

fluffy87 6y ago

Apple only really had two actions, both bad for Epic. They probably prepared responses and PR campaigns against both.

enraged_camel 6y ago

Yeah. https://twitter.com/RaveofRavendale/status/1294002105737412608 https://twitter.com/RaveofRavendale/status/12940021057374126...

outworlder 6y ago
The video: https://twitter.com/Dexerto/status/1294010838928433154?s=20 https://twitter.com/Dexerto/status/1294010838928433154?s=20

nrp 6y ago

I assume both Epic and Apple are playing chess here. Apple must have anticipated incoming lawsuits as they cracked down on external transactions in gaming. It will be very interesting to see where the courts land, but it sure seems like Epic and similar have the upper hand on the PR battle.

zemo 6y ago

they did the same thing with that manufactured dust-up between Improbable and Unity in January last year. Improbable intentionally violated Unity's terms, Unity scrapped their contract, Improbable intentionally engineered confusion among its users, Epic came out with a signed contract with Improbable and an agreement to the tune of $25m like an hour or two later. Tim Sweeney the whole time was tweeting about how big and mean Unity is. I just don't believe his act at all.