The transparent sophistication of this ploy is strangely delightful. And very reminiscent of Steve Jobs' e-book negotiation emails, https://www.theatlantic.com/

The transparent sophistication of this ploy is strangely delightful. And very reminiscent of Steve Jobs' e-book negotiation emails, https://www.theatlantic.com/business/archive/2013/05/the-steve-jobs-emails-that-show-how-to-win-a-hard-nosed-negotiation/276136/ https://www.theatlantic.com/business/archive/2013/05/the-ste... We have been given court-side seats to a sophisticated game of feints and dramatic negotiation. Pre-Game, Epic lined their shot with care. They've come prepared with media and assets, (no doubt) lawyers (and potential lawsuits?), PR strategy, regulatory strategy etc. They know the argument they would like to make. And they know how to make it. How will Apple respond? Will Epic's strong start lead to a strong finish? Their machinations have been laid scandalously bare. If you listen closely, you can hear your local business school clickety-clacking away to a ludicrously overpriced case study. And the local #hustle blogger RSI their way to a million views. O'Think of the great blog posts and MBA lessons this drama will make! edit: and they've filed for relief! https://cdn2.unrealengine.com/apple-complaint-734589783.pdf https://cdn2.unrealengine.com/apple-complaint-734589783.pdf