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Paynent processors are entirely irrelevant to this discussion, given app stores do far more than just payment processing. Given publicly reported financials fo
by valuearb 6y ago
Paynent processors are entirely irrelevant to this discussion, given app stores do far more than just payment processing.
Given publicly reported financials for Apples services gross margins imply a break even around 10%, I doubt any successful App Store offering similar services could survive on less than 15%.
- kllrnohj 6y ago> Paynent processors are entirely irrelevant to this discussion, given app stores do far more than just payment processing. Not for in-app purchases they don't, which is why I specifically called that one out. The game provides all the UX there to find & purchase the items, the game "delivers" the resulting purchased goods, etc... All the app store does in that case is facilitate payment. No different than, say, Square.
- valuearb 6y agoThe store facilitates discovery of your app, secure installation of your app, world wide distribution of your app, and offers customers a safe, trustworthy, consistent and easy to use purchasing system complete with refunds, subscriptions cancellation for all purchases. One of the biggest developer benefits is Apples app reviews process. While not perfect for devs, it helps ensure customers feel safe buying my apps free of the risk of viruses, malware, and fraud ware. That sells more of my apps. If you don’t understand these things, you don’t understand your customers.
- Androider 6y agoI'm sure Epic would be willing to forgo all those things, if they could have iOS visitors to their own site click a download button, up pops the ol' install app OS dialog (same as now), face ID / passcode, bam, Fortnite is installed.
- valuearb 6y agoOf course they would but that’s parasitical. That’s how iOS turns into the Android dumpster fire.