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CTR for badges was like 8% with all the timing and randomness tweaks. Since coupons are not used to drive traffic to other sites we also measured newsletter sig
by rf45 16y ago
CTR for badges was like 8% with all the timing and randomness tweaks. Since coupons are not used to drive traffic to other sites we also measured newsletter signup and the engagement was mindboggling 3.5%
- rokkrulec 16y agoThis is pretty AWESOME CTR and engagement. I mean, where is the catch ?
- mihar 16y agoThis is due to human curiosity which in turn generates a pull effect.
- rf45 16y agoBanners and such are PUSH for a customer, he didn't do any action to call the stuff in his eyesight. Coupons are just tingling at the side and if a curiosity makes a user to click on it, this generates PULL effect and he is more likely to engage with a coupon. Or in the other words, this means coupons are a holy grail of advertising :D