3 ms·
What was the CTR ? for badges and for coupons.
by rokkrulec 16y ago
What was the CTR ? for badges and for coupons.
- rf45 16y agoCTR for badges was like 8% with all the timing and randomness tweaks. Since coupons are not used to drive traffic to other sites we also measured newsletter signup and the engagement was mindboggling 3.5%
- rokkrulec 16y agoThis is pretty AWESOME CTR and engagement. I mean, where is the catch ?
- mihar 16y agoThis is due to human curiosity which in turn generates a pull effect.
- rf45 16y agoBanners and such are PUSH for a customer, he didn't do any action to call the stuff in his eyesight. Coupons are just tingling at the side and if a curiosity makes a user to click on it, this generates PULL effect and he is more likely to engage with a coupon. Or in the other words, this means coupons are a holy grail of advertising :D