I think the bigger problem is that the experiment wouldn't be well formed (the "value" of each image would vary between study participants). I don't think we s

I think the bigger problem is that the experiment wouldn't be well formed (the "value" of each image would vary between study participants). I don't think we should throw out wholesale that sexuality is a big driver of human behavior though, even if the example isn't inclusive. Changing "woman" to "person" addresses part of your concern, but still doesn't actually fix the experiment as proposed. The bigger problem is the experiment wouldn't work, rather than that it was cringeworthy. Which, sure. If it was cringeworthy, but worked, I guess it could have some excusability in terms of science. As is, you're right. It's juvenile.