It's a story about technology using the social capital of someone who is deceased. If someone wrote a posthumous editorial in the NYT and signed it with their n

It's a story about technology using the social capital of someone who is deceased. If someone wrote a posthumous editorial in the NYT and signed it with their name, or released an album of new music (not newly discovered or remastered works) we might similarly want to talk about what it means to have a dead person somehow still presenting content.