The problem is that the app store is an artificial market. It's entirely possible to load apps on a phone without an app store or any of the infrastructure it

The problem is that the app store is an artificial market. It's entirely possible to load apps on a phone without an app store or any of the infrastructure it provides. There is no reason our phones need to be so locked down today that they only allow apps to be easily installed via the app store. Instead the app store should be able to stand on it's own and developers should be able to decide if the exposure gained by it is worth the cost.