3 ms·

> The instant Google decides they're no longer useful, Mozilla is going to go poof. People keep repeating this but couldn't Bing replace Google as the default?

• LanceH 6y ago
  If they drop from 2 bidders to 1 it becomes a lot less valuable.
• julesnp 6y ago
  It's worth money as long as the company that runs the search engine is willing to pay for it. In a scenario where Google no longer sees the value in that arrangement, what value would Microsoft be seeing in it?
• chubot 6y ago
  Also, Mozilla has had revenue from other search providers, like Yahoo: https://gizmodo.com/yahoo-s-insanely-bad-deal-to-pay-mozilla-375-million-a-1821043679 https://gizmodo.com/yahoo-s-insanely-bad-deal-to-pay-mozilla... So I don't think their position is as fragile as people suggest. The problem is declining market share, not that they are tied to Google per se. (Of course Google is by far the strongest search engine, but it's plausible that Mozilla could survive with Bing.)
• blihp 6y ago
  The reason they keep going back to Google is they are willing to cut the biggest check. A few years back they tried kicking the Google habit... it didn't work. So barring new developments, Mozilla's prospects are significantly diminished should Google lose interest. Right now, it's apparently still worth half a billion a year to Google for the appearance of competition.
  • pkaye 6y ago
    The amount is tied to the browser market share. Google also pays Apple for making them the default search. However Apple is able to command a lot more due its mobile market share for browsers.
    • blihp 6y ago
      There's also a premium Apple can charge due to being the gatekeeper on their platforms in addition to market share. Firefox will always be in a weaker negotiating position since they only offer market share.
• jlokier 6y ago
  Strategically it may be that Mozilla should have done that years ago, when Firefox had substantial market share and therefore a lot of effect on the user population. By accepting the Google cheque, they directed people towards Google and may have indirectly funded Chrome and monoculture. If they had directed people towards Bing when they had 30% market share, that may have resulted in a search engine duopoly instead, and a greater chance of Microsoft selecting and funding Gecko/Servo instead of Blink.
• Silhouette 6y ago
  The "default search engine" position is actually worth money. But the amount it's worth is probably roughly proportional to the number of Firefox users. With Firefox having less and less market share, the attraction to search engines of supporting it -- particularly those whose operators also make their own browser -- must be diminishing rapidly as well.
• thu2111 6y ago
  Yes, but not really to Mozilla. The Google money is practically a subsidy, it's not really necessary. Consider this: Firefox's remaining userbase is mostly quite technically sophisticated users. Are they going to blindly end up searching on Bing all day because they don't know how to change the search box default? No. They're going to set the default back to Google, and carry on as before, except then Mozilla don't get paid for it. Google have a few reasons to cut them off. One is, obviously, it won't make much impact on their revenue given Firefox demographics. The second is Mozilla and Apple are dragging down the Chrome team. Chrome tries to introduce new tech, Mozilla vetos it or doesn't implement it. Apple they can't do anything about, Microsoft gave up on Edge and is now in the Chrome camp. If Mozilla dies, only Apple remains on a non-Blink engine. And eventually Tim Cook will wonder why they're funding a poor clone of Blink for legacy reasons, when they could just use it directly and re-allocate the resources to more profitable projects. Cutting of Mozilla's lifeline is one way to push the web along to standardisation on Blink as a codebase. And when that's done, well the W3C is irrelevant for a long time already, so HTML becomes the API to Blink basically and they add features at whatever speed they want.