2 ms·
Finland has roughly similar GDP per capita as Germany so I would hazard reasons there are similar to here. What you point out is correct if Tesla is a luxury b
by sharpneli 6y ago
Finland has roughly similar GDP per capita as Germany so I would hazard reasons there are similar to here.
What you point out is correct if Tesla is a luxury brand. But there is talks how Tesla will become bigger than Toyota or whatnot, which is something that a purely luxury brand cannot do.
The thing is that a normal person simply cannot afford a Tesla. But they can afford an EV third of the price.
In Finland average gross salary is ~3500€/month which is maybe 2500€/month net. That comes as 30000€ per year net of actual usable money. Renault Zoe costs around 30000€ here brand new. So someone with average salary can reasonably have a used Zoe.
Brand new Model S is something like 90000€ here. Only someone in top 2% or so can afford these cars. It’s purely a luxury product.
Tesla might remain popular with wealthy but it simply cannot take over the mass market due to costs.