I understand where you're coming from because I didn't get Blogger. Around that time, I had my own example.net/~jambo homepage that I updated with stories, prob

I understand where you're coming from because I didn't get Blogger. Around that time, I had my own example.net/~jambo homepage that I updated with stories, probably using Pagemill & FTP. What made Blogger a big deal is that they (eventually) made what I was doing easy for anyone to do. Simplifying something can be a big deal. Gumroad could do this for publishers, and it has an obvious revenue model & incentives built in.