> So allow me to make a modest proposal: build in a donations function in Firefox itself — for instance by adding a simple “Please support us” message to the up

> So allow me to make a modest proposal: build in a donations function in Firefox itself — for instance by adding a simple “Please support us” message to the update page you get to see whenever you update the browser, and by adding a Donations item to the main menu. The core problem is the product itself. People haven't paid for web browsers in 25 years. Rather than trying to fit the square peg of "ending free" into the round hole of browser software, a more sustaining change would be for Mozilla to develop a product that people will pay for. One they have not been conditioned over the course of decades to get for free. In other words, Mozilla needs a product (or service) built not for the masses but a small group of people who: 1. have a problem that needs to be solved; and 2. have money to spend Whether or not Mozilla has the leadership or even culture to pull this off is another question.