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Lately I can’t help wondering how emergence of aggregating platforms like YouTube (your video is in the same place as “500 Funniest Fails 2020”) or Spotify (you
by goblin89 6y ago
Lately I can’t help wondering how emergence of aggregating platforms like YouTube (your video is in the same place as “500 Funniest Fails 2020”) or Spotify (your song appears next to generated muzak by fake artists) and arrival of mobile devices (your work, no matter how special to you, can be absorbed by someone sitting on a toilet) are shifting the context in which art is perceived and affecting the art itself.
- mcintyre1994 6y agoIt's not quite the same thing, but on your comment about the platform affecting the art, you might find this dicussion about music interesting: https://www.theverge.com/2019/5/28/18642978/music-streaming-spotify-song-length-distribution-production-switched-on-pop-vergecast-interview https://www.theverge.com/2019/5/28/18642978/music-streaming-... > One of the main things that has changed is how people are getting paid, and it’s is affecting how songs are being written. In the past, you used to get paid if you sold an album or a single. In 1995, we had songs that were coming in at four minutes and 30 seconds. Today, songs are down to three minutes and 42 seconds, because of the difference in how artists are getting paid now. Instead of getting paid by physical sales, you’re getting paid in a stream, which only counts if someone listens to 30 seconds of a song. It actually makes sense if you can have more songs streamed at a time, which means that you want to pack your album full of much shorter songs. So if you have an album like Drake’s Scorpion, which is a really long double album coming in at almost 90 minutes, he’s got a ton of really short songs on there, because he gets paid for every song you listen to, whether or not you listen to the whole album. > Not only are songs getting shorter, but the way artists are introducing their songs is changing. Gone is the era of long intros that sort of slowly get you into the song. Today, we are not only seeing songs getting shorter, but there is a sort of a new song structure that we’ve observed that we’ve called the pop overture, where basically a song, at the very beginning, will play a hint of the chorus in the first five to 10 seconds so that the hook is in your ear, hoping that you’ll stick around till about 30 seconds in when the full chorus eventually comes in.