4 ms·
Why couldnt you have highly targeted based advertising against the search terms and not the user? I can see why it wouldn't be as attractive as knowing everyth
by boyter 16y ago
Why couldnt you have highly targeted based advertising against the search terms and not the user?
I can see why it wouldn't be as attractive as knowing everything about the user and marketing towards them but I don't see why it couldn't work, and it isn't betraying the users trust so long as the data isn't matched to any IP or pattern.
- nethsix 16y agoYou could! It could help DDG make lots of money. However, my thought was if that (privacy) was not the main goal and something comes along, e.g., $$$$/partners, that could catapult you to become a market leader/giant in your core goal area then given the principle of most startups to focus on a core competency and to do it really well, the secondary goal (privacy) could be compromised. EDIT: I don't have a list but I'm sure there have been cases where companies tweak their policies once they gain traction.