This also has the flavor of Warren Buffet's investing in 'boring businesses'. I think it is better to make something low-profile with higher likelihood of succe

This also has the flavor of Warren Buffet's investing in 'boring businesses'. I think it is better to make something low-profile with higher likelihood of success. Bingo card creator is a good example. It takes out a lot of variables such as luck, connections, and timing. There are plenty of places that you can choose your competition wisely. I would rather compete against a ma-and-pa than a fleet of the brightest engineers battling for space in the new fad market. I guess it depends somewhat on if you are looking for f-you type money or something else. If I were to compete in a hard market, I would definitely go with the let the market move to me approach.