Well, maybe another way to put it is that it's a business where the costs and value are absolutely clear. And it's a pure physics/technology catchup business.

Well, maybe another way to put it is that it's a business where the costs and value are absolutely clear. And it's a pure physics/technology catchup business. So margins get competed very thin. Versus what you call "scammy" industries, where people attach emotional value, social value, network effects, irrational likes/dislikes -- there's a lot of margin that can be milked out of stuff like that.