My knowledge is primarily for professional industries as opposed to consumer, but it would likely depend greatly on your target audience. I don’t remember spec

My knowledge is primarily for professional industries as opposed to consumer, but it would likely depend greatly on your target audience. I don’t remember specifically but I feel like we probably moved off Adsense when we were around 50k uniques/mo, but for a fairly specific niche. One idea is to investigate who advertises on similar sites and examine their traffic/rates to see where you match up.