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I have read that in studies, people require a gain of $2 to make up for the loss of $1, and it would have illustrated the point beautifully, but I couldn't find
by gsaines 16y ago
I have read that in studies, people require a gain of $2 to make up for the loss of $1, and it would have illustrated the point beautifully, but I couldn't find a citation. Alas!
- olalonde 16y agoI first read about it in Dan Ariely's "Predictably Irrational".