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You don't add a second ad network to widen your revenue stream just like you don't have a backup ISP to double your bandwidth. You do it so that when you have a
by henryfjordan 6y ago
You don't add a second ad network to widen your revenue stream just like you don't have a backup ISP to double your bandwidth. You do it so that when you have a (temporary) outage with one you can quickly switch to the other and not lose operations. There are some classes of outages that might affect both ad-streams, but there are other classes (like account status issues) that are completely independent.
- danShumway 6y agoBut that depends a lot on whether or not the outage is actually temporary. From the sound of this article, it doesn't sound like it is. Sure, Techdirt is hedging its bets and saying it might turn Google Ads back on eventually. But the account issues they're talking about aren't going to go away; there's nobody you can yell at with Google to make their moderation suddenly better. I still want to push the idea that if you're diversifying your income, you should actually diversify it, not just have multiple accounts in the same field. There are independent issues that might effect one ad network and not another, sure. Those independent issues also won't affect podcast ads or product sponsorships. In other words, redundancy != diversity. Not to say redundancy is useless, of course. But it really doesn't sound like redundancy is Techdirt's problem here, it sounds like they're disillusioned with page ads in general.