No, only that once you have your core features in place, building more won't improve your product and won't win or keep customers. Meanwhile, as a non-tech busi

No, only that once you have your core features in place, building more won't improve your product and won't win or keep customers. Meanwhile, as a non-tech business, your competitors can easily copy the features you built, so how do you win? In the long-term you have to beat them on sales and support, and outsourcing that to someone without a deep knowledge of the product (as in the article) makes that hard.