Not only is it hard, it's the one thing that if you get it right, your technical foundation will be rock solid. But it's the thing most teams and organizations

Not only is it hard, it's the one thing that if you get it right, your technical foundation will be rock solid. But it's the thing most teams and organizations neglect to spend enough time on. I often wonder why this is the case -- my first mentors taught me that logical data modeling was a really important skill. But I never talk about third normal form or any such things with my peers.