Amazon's main strength is building platforms for other businesses , and innovating business models. their product innovations are just tools to build platforms.

Amazon's main strength is building platforms for other businesses , and innovating business models. their product innovations are just tools to build platforms. You can see this from a list of their innovations: 1. amazon fulfillment services. 2. the affiliate marketing method. 3. 3rd party sellers arena, used book selling arena inside their own store. 4. the kindle - a digital platform for many authors and publishers. the physical kindle is not that hard, just look on how many e-readers are there. 5. aws - a good product, but also an innovative business model.