4 ms·
Looks like a neat device. I watched the ad for it, and the thing that stood out to me was I think the "cast" was entirely female. I wonder if that was intentio
by war1025 6y ago
Looks like a neat device.
I watched the ad for it, and the thing that stood out to me was I think the "cast" was entirely female. I wonder if that was intentional?
Is there any reason this would be marketed at women specifically?
- floren 6y agoWell, it looks a little chunky to go in my pants pocket, so maybe they're figuring it'll be carried in a purse? The hardware looks nice but I'm rather let down to see it's just running Android.
- jeroenhd 6y agoThe best I can come up with is the stereotype that women are better at multitasking? Something sexist like that probably wouldn't work out well for Microsoft so I doubt there's much behind it. I'm not sure though, the commercial is a sort of story about a group of women planning to go on a trip. That's entirely reasonable, I don't see what gender has to do with the product. It's not like they sell a pink and a blue one for girls and boys or anything.
- sosborn 6y agoWhat's really interesting (scary? sad?) is that the "issue" would never come up if the cast was all men.
- war1025 6y agoI guess that was more what I was wondering. Was the all-female cast intentional or just incidental to the team that worked on the ad? I think it's perfectly fine either way, but I was curious.
- belorn 6y agoYou have never seen people complain about advertisement where everyone illustrated are male?
- mhh__ 6y agoWe have all women movies now so why not all women consumer electronics adverts?
- dgellow 6y agoI understood the question as: "Is Microsoft trying to target female demographics with this device, and if yes why?"
- gr33nman 6y agoMaybe their market research showed that women were wanting a tablet-size device that could fit into a small purse?