Despite thinking Mozilla has a bit of a branding problem, I think their strategy on paper is the right thing to do to make the Internet a better place. A brows

Despite thinking Mozilla has a bit of a branding problem, I think their strategy on paper is the right thing to do to make the Internet a better place. A browser whos development costs are funded by privacy and security services. Partnering with the best of the best, throwing Firefox branding over the top of things, and creating a bundle/payment management for a bunch of services. HIBP, Mullvad. Even Pocket. On the branding front they have a bit of a problem. It's just like Microsoft past troubles deciding if a product gets a Microsoft, Windows, or Office prefix. VPN is Mozilla, Pocket is Pocket, and Monitor Send and Lockwise are Firefox. They need to Creative Cloud or Office 365 this and make it simple for the consumer to dive right into the entire experience. They need more services in their bundle. The name Firefox needs to mean "we vetted the underlying provider and they meet our seal of approval." This dynamic can also function as consumer protection, in that, when they switch providers, for example from ProtonVPN to Mullvad, the user experience is a seamless transition. Their target market should be "people who want a first class internet experience, but dont have the time or understanding to research the litany of tools they would need to employ to get it.