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If Apple and Google can be located in the dull stretches of suburban mediocrity known as Cupertino and Mountain View, there's no reason Twitter should be too co

• rhizome 16y ago
  Apple became identified with Cupertino before, well, pretty much anything. They could have been anywhere, but it was cheaper than Menlo Park and they needed proximity to HP. Mountain View and Google is a little more complicated, but back during the first dotcom bubble Mountain View was hotter than San Francisco is today. I remember seeing vacation pictures of people who came here and got their pictures taken in front of the Netscape business park sign. Google took over Silicon Graphics' wacky old buildings, which is yet another part of Silicon Valley's storied history that has nothing to do with Twitter. In fact, Twitter has none of this kind of history period, so really, if you think about it, Twitter should think "San Francisco" is important. It's pretty much the only real history they have aside from the fail whale and Ashton Kutcher. Think more "Wired Magazine" than Apple or Google. And really, you're right, they could move to Brisbane and all of my critiques would fall flat. I'm not saying they won't, but I'm also not going to agree that Twitter doesn't see value in "San Francisco." Heck, how many man-hours are they spending in order to secure this kickback? That certainly implies an internal level of value somewhat north of "trivial."