> www.techradar.com is a URL. The result URL is much longer than www.techradar.com. Here’s more information on the syntax: https://en.wikipedia.org/wiki/Unifor

> www.techradar.com is a URL. The result URL is much longer than www.techradar.com. Here’s more information on the syntax: https://en.wikipedia.org/wiki/Uniform_Resource_Identifier#Generic_syntax https://en.wikipedia.org/wiki/Uniform_Resource_Identifier#Ge... > No it doesn't, unless you try to copy the link to an advertisement, in which case it uses a link tracker Yes, it does. The only difference, URLs from ads start with google.com/aclk as opposed to google.com/url for fair search results. > unlike DDG, those are the first things you see That just 2 letters, not even uppercase. And these 2 letters are the only thing to distinguish ads from fair search. I understand their business is more profitable this way, but as a user I don’t like their design and I’d like them to fix that, despite they gonna lose money doing so. Essentially, they only implemented absolute minimum to comply with the regulations: https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses https://www.ftc.gov/tips-advice/business-center/guidance/nat... Nothing inherently bad with the approach, most businesses all over the world do that all the time. The right way to fix that is not public shaming, but adjusting the regulations. Classifying them as a public utility might be a big step in the right direction.