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Strange that you would say Pets.com didn't use ads given in your link there is a section about their famous sock puppet mascot with the following quote: > Pets
by wilg 6y ago
Strange that you would say Pets.com didn't use ads given in your link there is a section about their famous sock puppet mascot with the following quote:
> Pets.com hired the San Francisco office of TBWA\Chiat\Day to design its advertising campaign.
Also here's a collection of Pets.com TV ads: https://www.youtube.com/watch?v=sICSyC9u5iI https://www.youtube.com/watch?v=sICSyC9u5iI
And Webvan did ads too: https://www.bizjournals.com/sacramento/stories/2001/03/05/daily23.html https://www.bizjournals.com/sacramento/stories/2001/03/05/da...
- benmller313 6y agoI think you misunderstood, the point was that pets.com's revenue model wasn't based on free services supported by advertising sales.
- riffraff 6y agothey advertised, sure, but were not "propped by ad revenue". Advertising was a cost for them, like it is for Tesla, they weren't in the business of _selling_ ads, like Google or Facebook.