4 ms·
> Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of y
by sah2ed 6y ago
> Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of your point.
Steve Jobs returned to Apple in 1996 and one of the things he stopped was the heavy bleeding from having too many (confusing) SKUs.
His first new product was the iPod, released in 2001 while development of the iPhone started around 2005.
The release of the iPhone would happen ~11 years after his return.
- wool_gather 6y agoWhile it wasn't as big a smash commercially as the iPod, the Bondi Blue bubble iMac was Jobs' first big new product after his return, several years before the iPod.