In the Bay Area, a lot of stores are closing down, not 50% but probably around 30%-50% range depending on which part. Places with less traffic are getting hit h

In the Bay Area, a lot of stores are closing down, not 50% but probably around 30%-50% range depending on which part. Places with less traffic are getting hit harder (obv). The thing that you have to understand is that the smbs were competing with other local smbs. So your favorite local coffeeshop only had 4 other competitors (not in SF lol). Ppl who used to type in "yoga classes near me" will be typing in "yoga classes online". Now they're competing against everyone on the internet. Against everyone who has a 5 year lead on them with SEO and marketing. There's just no way an SMB can take them, nor is there enough incentive for digital agencies to help b/c it's such a long shot that they can produce result for the smbs. Unless there's some search engine that ranks based on locale rather than standard SEO, but that's just not happening.