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Apple's fortunes were by no means sinking when they released the iPhone. You could make that argument for the iPod, perhaps. I've always seen OS X and the iMac
by Miraste 6y ago
Apple's fortunes were by no means sinking when they released the iPhone. You could make that argument for the iPod, perhaps. I've always seen OS X and the iMac G3 as the turnaround point, both of which play into GP's idea of simplification and focus.
- Ericson2314 6y agoYeah agreed the iPod saved apple. I have 0 clue how everyone has this pre-iPhone amnesia.
- freeopinion 6y agoYes. Me, either. :)
- iso1210 6y agoThe G3 definitely, it was marketed, and marketed heavily, to the average person in the days of a beige box and computers being complex boring office tools.
- underbluewaters 6y agoPeople forget about that period between Jobs coming back and the iPhone since their rise afterwards was so incredible. Their laptops and the imac were such a better alternative to the pc at that time and the fan base they developed helped create the conditions for success of the iPhone (which as a bit of a weird product when it arrived).