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Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of you

Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of your point.

Miraste 6y ago
Apple's fortunes were by no means sinking when they released the iPhone. You could make that argument for the iPod, perhaps. I've always seen OS X and the iMac G3 as the turnaround point, both of which play into GP's idea of simplification and focus.
- Ericson2314 6y ago
  Yeah agreed the iPod saved apple. I have 0 clue how everyone has this pre-iPhone amnesia.
  - freeopinion 6y ago
    Yes. Me, either. :)
- iso1210 6y ago
  The G3 definitely, it was marketed, and marketed heavily, to the average person in the days of a beige box and computers being complex boring office tools.
- underbluewaters 6y ago
  People forget about that period between Jobs coming back and the iPhone since their rise afterwards was so incredible. Their laptops and the imac were such a better alternative to the pc at that time and the fan base they developed helped create the conditions for success of the iPhone (which as a bit of a weird product when it arrived).
sah2ed 6y ago
> Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of your point. Steve Jobs returned to Apple in 1996 and one of the things he stopped was the heavy bleeding from having too many (confusing) SKUs. His first new product was the iPod, released in 2001 while development of the iPhone started around 2005. The release of the iPhone would happen ~11 years after his return.
- wool_gather 6y ago
  While it wasn't as big a smash commercially as the iPod, the Bondi Blue bubble iMac was Jobs' first big new product after his return, several years before the iPod.
xxs 6y ago
>when they released the iPhone. You mean ipod and itunes, perhaps?

Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of your point.

Miraste 6y ago

Apple's fortunes were by no means sinking when they released the iPhone. You could make that argument for the iPod, perhaps. I've always seen OS X and the iMac G3 as the turnaround point, both of which play into GP's idea of simplification and focus.

Ericson2314 6y ago
Yeah agreed the iPod saved apple. I have 0 clue how everyone has this pre-iPhone amnesia.
- freeopinion 6y ago
  Yes. Me, either. :)
iso1210 6y ago
The G3 definitely, it was marketed, and marketed heavily, to the average person in the days of a beige box and computers being complex boring office tools.
underbluewaters 6y ago
People forget about that period between Jobs coming back and the iPhone since their rise afterwards was so incredible. Their laptops and the imac were such a better alternative to the pc at that time and the fan base they developed helped create the conditions for success of the iPhone (which as a bit of a weird product when it arrived).

sah2ed 6y ago

> Your counterpoint is a little confusing to me. Apple reversed their sinking fortunes when they released the iPhone. That seems to make the exact opposite of your point. Steve Jobs returned to Apple in 1996 and one of the things he stopped was the heavy bleeding from having too many (confusing) SKUs. His first new product was the iPod, released in 2001 while development of the iPhone started around 2005. The release of the iPhone would happen ~11 years after his return.

wool_gather 6y ago
While it wasn't as big a smash commercially as the iPod, the Bondi Blue bubble iMac was Jobs' first big new product after his return, several years before the iPod.

xxs 6y ago

>when they released the iPhone. You mean ipod and itunes, perhaps?