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The floor is set by Google or FB or whomever, so there is no real auction. Especially considering the buyer has no other choice if they want to buy that invento
by 12xo 6y ago
The floor is set by Google or FB or whomever, so there is no real auction. Especially considering the buyer has no other choice if they want to buy that inventory. Its not like you are purchasing a product at market. You're buying from the only supplier.
A true auction would have a zero floor. An open market would have other options.
- chillacy 6y ago> Especially considering the buyer has no other choice if they want to buy that inventory. Its not like you are purchasing a product at market. You're buying from the only supplier. Okay but that's because a specific ad placement served to Bob on 4:32 PM on his google search for "back pain Chicago" is a very specific, limited piece of inventory. If these are not real auctions then neither are a lot of things I would have considered real auctions: 1. If a Picasso painting is being auctioned off, again it's the only one, there is no exact replacement piece. Yet it can be auctioned. 2. Auctions on ebay can have hidden reserve prices too, as well as obvious minimum prices. Yet I would have considered these to be auctions as well.