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eBay used to pay Google $20 million/year for ads with the "eBay" keyword. When they stopped, they noticed no impact on sales: https://thecorrespondent.com/100/
by commoner 6y ago
eBay used to pay Google $20 million/year for ads with the "eBay" keyword. When they stopped, they noticed no impact on sales:
https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...
- three_seagrass 6y agoOn-brand keywords are defensive plays, and should not be paid for unless others are targeting them as well. It's possible that the competition stopped advertising against ebay searches as online shoppers migrated to Amazon.