I think their "hotels near" is a bad example. The first two results are hotels.com and tripadvisor. These aren't organic results. They're the champions of a

I think their "hotels near" is a bad example. The first two results are hotels.com and tripadvisor. These aren't organic results. They're the champions of a fierce SEO battle. Actual sites for the hotels near X have little chance of comepeting. They'll be buried pages deep behind aggregators that are owned by a handful of companies. Google killing those intermediaries is probably a good thing long term. Of course not so good if they just take their place.