indeed, it's surprising this isn't higher. 5% of SEO is making sure your content is indexable. 95% is tricking a search engine into ranking your site more highl

indeed, it's surprising this isn't higher. 5% of SEO is making sure your content is indexable. 95% is tricking a search engine into ranking your site more highly than it should. It's incredibly laughable to think SEO companies want unbiased results. SEO companies are in direct competition with Google for ad spend, ie Acme Corp can either pay Google for an ad (and get detailed metrics for what the money has accomplished) or pay slimy SEO dudes to hopefully trick Google (and just trust that it worked).