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It is, because it is not always perceived as an Ad. Looks like a duck, talks like a duck, and Google has it #1, so it must be my duck. So in principle, you're
by topicseed 6y ago
It is, because it is not always perceived as an Ad. Looks like a duck, talks like a duck, and Google has it #1, so it must be my duck.
So in principle, you're right, but in my opinion, it's a lot more powerful than a billboard (clear ad) next to a real storefront.
- pb7 6y agoThat's the cost of directing customers to your website even if they misspell your brand name or don't remember if you're a .com or .net or many other things. After all, if they knew to go to topicseed.com, why didn't they type that URL in and go directly there? I certainly don't search for Hacker News or Apple.com or Twitter on Google each time I go there, do you?
- topicseed 6y agoMost people going to a specific store do Not know its address. You just know where to find it. You trust that the storefront you're roughly familiar with belongs to the actual shop you're wanting to get into. You are right but in practice it's just not the same as street stores and restaurants.