A lot of this information is presented as a consistent methodology when in fact it is very subjective. For example, one of the suggestions is that "you should

A lot of this information is presented as a consistent methodology when in fact it is very subjective. For example, one of the suggestions is that "you should try to avoid using inflated diction if a simpler phrase works equally well." Unfortunately, it is not clear when a simpler phrase works equally well. I may want to 'use' a certain phrasing in one scenario, but feel it is more appropriate to 'utilize' another phrasing in a different scenario. There is no simple rule that can be applied to determine whether one is more appropriate than the other.