Very good point... You’ve triggered off the famous gif of Captain Mal from Serenity having is “uh ah um” moment... Fundamentally I’m going to answer that you’v

Very good point... You’ve triggered off the famous gif of Captain Mal from Serenity having is “uh ah um” moment... Fundamentally I’m going to answer that you’ve hot the nail on the head: enforcement of franchises, parents, or brand-names is fundamentally equivalent. In the case of geography-based names, I suppose you could say you’re buying into equity capitalised in the finite supply of land (“buy land, they’re not making any more of it”) as opposed to equity in brand recognition. It’s all arbitrary.