We knew that Seeing Interactive didn't say anything about us, so we started searching for a name that really spoke to what we were doing. In looking through a

We knew that Seeing Interactive didn't say anything about us, so we started searching for a name that really spoke to what we were doing. In looking through a lot of our internal documents and wiki we found the phrase "own local" a lot--as in, we want to help newspapers own their local markets again. We were hooked and began negotiations for the domain name immediately.