4 ms·

Whomever figures out how build a company with the technical prowess and product aptitude of Google and have a comparative level of custom service will have cr

by wh-uws 16y ago

Whomever figures out how build a company with the technical prowess and product aptitude of Google and have a comparative level of custom service will have created something truly great

orblivion 16y ago
They're clever people. You'd think they could come up with a clever way to solve their customer service problem. Maybe it would have to be clever for them to want to bother with it.
- wh-uws 16y ago
  Didn't mean it couldn't be Google. Just that its something they need to work on and whoever figures it out will get a pretty big spot in the history books
- rahoulb 16y ago
  I suspect seeing customer service as a problem is the root of it. there's no algorithm for it, just people.
- mcherm 16y ago
  Here's an approach. Suppose that Google picked 4-10 different startup-sized groups and anointed them as "customer support organizations". The companies could provide customer support for Google applications to the public (and could charge the public as much or as little as they wished for the service). For it to work, Google would have to be willing to be more open with these support companies (hence the anointing of a few). The companies could provide care and hand-holding for customers, but eventually some percentage would need to result in actual bug reports and actual technical troubleshooting that could only be done by Google. Today, no one can offer this service because there's no way to open a support ticket with Google -- they're too closed. If they would open up slightly, even for just a hand-picked few, then this might be a way for Google to offer excellent customer service without doing it themselves. The customer support organizations would compete with each other on customer service and would also compete with each other on how easy-to-work-with they are for Google engineers: perhaps Google should even charge them varying amounts depending on how well they do this ($10 for a well-researched bug report; $150 for a poorly researched one).
rhizome 16y ago
This sounds to me like a Home Depot -> Lowe's relationship. I guess you'd have to master "being Google" first, so since G's business model is much much less settled than Home Depot's it will probably be a while. After all, there's still no "Fry's with good service," so maybe it's the B2C tech industry itself that precludes (good) customer service in general. This is complicated by the existence of customer-focussed companies/sites like 37Signals and Craigslist, so maybe the difference is that customer service has to be a charter goal of the company in order for them to be any good at it. Just spitballin'.
- nostrademons 16y ago
  The central problem of B2C tech companies is that their value proposition is to make complex things simple enough that the everyman can have them. When things go wrong, they can go wrong in literally millions of ways, because there are literally millions of everymen. Fixing those one-off problems is not a scalable business proposition. Companies like 37signals and Craigslist manage to keep a good rep for customer service by ruthlessly pruning what's expected of them. 37signals wants only a certain type of customer, usually a fairly technically savvy small business. If your needs differ from that, 37signals' customer service sucks as well, but they just say "We don't want you as a customer" and that's that. Craiglist works by managing expectations - they're a classified ad service, no more, and no less. If the hooker you paid for turns out to be an FBI agent, that's your problem. If the contractor you found turns out to suck, that's your problem. There's no expectation that Craigslist will fix it, while there is a widespread expectation throughout the general population that Google is the Internet, and if the Internet sucks, it's Google's problem.
  - danssig 16y ago
    >widespread expectation throughout the general population that Google is the Internet, and if the Internet sucks, it's Google's problem. I was in agreement until this. I think this is an unfair characterization. The huge problem with Google's (lack of) customer service isn't because they wont fix bad sites on the Internet. It's that they provide incredibly bad service for their own stuff.

by wh-uws 16y ago

Whomever figures out how build a company with the technical prowess and product aptitude of Google and have a comparative level of custom service will have created something truly great

orblivion 16y ago

They're clever people. You'd think they could come up with a clever way to solve their customer service problem. Maybe it would have to be clever for them to want to bother with it.

wh-uws 16y ago
Didn't mean it couldn't be Google. Just that its something they need to work on and whoever figures it out will get a pretty big spot in the history books
rahoulb 16y ago
I suspect seeing customer service as a problem is the root of it. there's no algorithm for it, just people.
mcherm 16y ago
Here's an approach. Suppose that Google picked 4-10 different startup-sized groups and anointed them as "customer support organizations". The companies could provide customer support for Google applications to the public (and could charge the public as much or as little as they wished for the service). For it to work, Google would have to be willing to be more open with these support companies (hence the anointing of a few). The companies could provide care and hand-holding for customers, but eventually some percentage would need to result in actual bug reports and actual technical troubleshooting that could only be done by Google. Today, no one can offer this service because there's no way to open a support ticket with Google -- they're too closed. If they would open up slightly, even for just a hand-picked few, then this might be a way for Google to offer excellent customer service without doing it themselves. The customer support organizations would compete with each other on customer service and would also compete with each other on how easy-to-work-with they are for Google engineers: perhaps Google should even charge them varying amounts depending on how well they do this ($10 for a well-researched bug report; $150 for a poorly researched one).

rhizome 16y ago

This sounds to me like a Home Depot -> Lowe's relationship. I guess you'd have to master "being Google" first, so since G's business model is much much less settled than Home Depot's it will probably be a while. After all, there's still no "Fry's with good service," so maybe it's the B2C tech industry itself that precludes (good) customer service in general. This is complicated by the existence of customer-focussed companies/sites like 37Signals and Craigslist, so maybe the difference is that customer service has to be a charter goal of the company in order for them to be any good at it. Just spitballin'.

nostrademons 16y ago
The central problem of B2C tech companies is that their value proposition is to make complex things simple enough that the everyman can have them. When things go wrong, they can go wrong in literally millions of ways, because there are literally millions of everymen. Fixing those one-off problems is not a scalable business proposition. Companies like 37signals and Craigslist manage to keep a good rep for customer service by ruthlessly pruning what's expected of them. 37signals wants only a certain type of customer, usually a fairly technically savvy small business. If your needs differ from that, 37signals' customer service sucks as well, but they just say "We don't want you as a customer" and that's that. Craiglist works by managing expectations - they're a classified ad service, no more, and no less. If the hooker you paid for turns out to be an FBI agent, that's your problem. If the contractor you found turns out to suck, that's your problem. There's no expectation that Craigslist will fix it, while there is a widespread expectation throughout the general population that Google is the Internet, and if the Internet sucks, it's Google's problem.
- danssig 16y ago
  >widespread expectation throughout the general population that Google is the Internet, and if the Internet sucks, it's Google's problem. I was in agreement until this. I think this is an unfair characterization. The huge problem with Google's (lack of) customer service isn't because they wont fix bad sites on the Internet. It's that they provide incredibly bad service for their own stuff.