It's part of their "local" push in order to bring back the tons of small business customers that tried adwords once, didn't know what they were doing and got bu

It's part of their "local" push in order to bring back the tons of small business customers that tried adwords once, didn't know what they were doing and got burned. Interesting to see how this goes. Adwords is so competitive that it's almost too expensive for small guys to hire big agencies & too time consuming to learn for small businesses to figure out themselves....