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Ah very cool. Tangentially related: I've been helping a client get some affiliate marketing set up, and the email-based affiliates require CAN-SPAM compliance.
by jarin 16y ago
Ah very cool. Tangentially related: I've been helping a client get some affiliate marketing set up, and the email-based affiliates require CAN-SPAM compliance. Basically, this requires a generic unsubscribe link where people can put in their email address to be added to a "suppression file" blacklist, which the affiliates can then download. It's intended to act as a shared blacklist when you're working with multiple affiliates, but I'm wondering what's to stop someone from just harvesting suppression files?
- iigs 16y agoI believe CAN-SPAM has provisions against that, but several vendors have standardized on storing the suppression files as a list of md5s. Of course that is not bulletproof (the source space is small, especially among the big mail providers) but at the moment it seems to have shifted the economics favorably.