6 ms·
> Perhaps adding "battleshort" to our lexicon would make it clear that "doing things that don't scale" is often necessary but not without its costs. ... And 6
by vosper 6y ago
> Perhaps adding "battleshort" to our lexicon would make it clear that "doing things that don't scale" is often necessary but not without its costs.
... And 6 months later marketing people will have commandeered it, without regard to the original meaning, and they’ll be asking people to battleshort so they can really be agile and lean in on providing air cover via the updated sales deck.
- xmprt 6y agoThis made me sad. I was so excited to find this new term that I was looking forward to using.
- btown 6y ago“It’s okay team we’ll just push hard and discuss how to avoid this in the retrospective”
- blaser-waffle 6y agoThat sentence triggered me like 3 times. Doubly so because I used to be in the US military but now live in a different country, and it's crazy to see how those terms and acronyms infect a lot of US business culture. A decade ago I would have been fine, even glad, that I could wrap myself in verbiage that would jive with poor career choices I made at 18. Now it just feels incongruous or jingoistic.
- btown 6y agoIt's the good old "military-industrial complex" - except with the psychoanalytical sense of the word "complex."