It's not a matter of users picking privacy vs no privacy. It's just one point in the package Apple are offering. For some people it's a major point, and for s

It's not a matter of users picking privacy vs no privacy. It's just one point in the package Apple are offering. For some people it's a major point, and for some people it's not. But it's still a point, and it's one nobody can compete in so it's particularly strong. They are just leveraging a competitive advantage, but it's not the only one.