I think your approach is underestimating the reputational cost of a half-baked product. I've seen this with a few products, most recently Roam. I see a product

I think your approach is underestimating the reputational cost of a half-baked product. I've seen this with a few products, most recently Roam. I see a product with an intriguing concept, I try it out, and I discover there are some fairly severe limitations. In the case of Roam, it was not having a great way to export data. I then put down the product, and, in all likelihood, I won't go back. In addition, I've pointed out this limitation to several friends of mine who had expressed interest, and at least two of them have stated that it was a deal-breaker for them, and that they were significantly less likely to use Roam as a result. To go back to your point, was "lack of export functionality" a "nice problem to have"? Arguably, yes. You don't have to worry about exporting data until you have users entering data, right? But, as Microsoft found out way back when it was building Word, users won't come to your system unless they know they can get their data back out again to share with others. [1] So just like Word's market share only really took off when it was able to write WordPerfect files, I predict that Roam will remain, at best, a curiosity until they implement an export system that allows the user to take his or her notes and use them in a different application. Instead of thinking about problems in terms of what prevents users from signing up, or what prevents users from using the product, it's better to think about problems in terms of what prevents users from accomplishing the tasks this product is supposed to help them accomplish. In the case of Roam, the lack of export functionality (which at first might seem like a triviality) is actually a big deal, because the utility of a personal knowledgebase is significantly diminished if there isn't an easy way to get all the knowledge back out of it again. As a result, lots products in that space (not just Roam) suffer from marginal adoption because while it's easy for a user to sign up, it's much less obvious that the product is worth investing any significant time or effort into learning and using. [1] https://www.joelonsoftware.com/2000/06/03/strategy-letter-iii-let-me-go-back/ https://www.joelonsoftware.com/2000/06/03/strategy-letter-ii...