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Almost every company that's out there runs some form of A/B tests to measure the success/failure of their features. Typically, A/B tests span a few weeks (2-3)
by root_node 6y ago
Almost every company that's out there runs some form of A/B tests to measure the success/failure of their features.
Typically, A/B tests span a few weeks (2-3). Is that timeframe enough to make critical decisions?
What's your take on short lived A/B tests? I found the paper interesting. Has anyone tried this/something similar outside of Google?
- cloudking 6y agoI think A/B testing largely depends on your sample sizes. If you have a very high traffic product, it's easier to get statistical significance in a shorter time frame.